Author, Trainer, Moderator, Emcee
Producer & Presenter of BFM89.9, Malaysia’s leading business station
Using your voice powerfully
Challenging fixed mindsets
Empowering female entrepreneurs
Working with BFM89.9, Malaysia's leading business station, Freda has conducted over 5,000 interviews with prominent names which include author Stephen Covey, motivational speaker Nick Vijucic, former GE CEO Jack Welch, the Duke of York HRH Prince Andrew and Wikileaks founder Julian Assange. Covering the gamut of communications, she previously worked for Edelman PR and IBM Asia Pacific and also as a news presenter on national radio & TV. Award-winning Freda is highly sought after for moderating corporate events and training.
She has authored three books called "PR Yourself" and “Shake & Spear Your Business: The Romeo & Juliet Way,” and "Everybody Loves Ray" (biography). Her latest book is called “Bursting Fixed Mindsets - How 15 Women Broke the Million Ringgit Mark” as she's passionate to take women entrepreneurship to the next level. She also hosts a show called Her Vantage which talks about women of leadership and influence to showcase women representation in all strata of society from sports, the arts & sciences to entrepreneurship.
Freda has awarded the ASEAN Rice Bowl Awards for Malaysia Startup Journalist Of The Year and The ASEAN IN Peronality Award as an influencer by the Malaysian Global Chamber of Commerce. Freda is a member of the National Association of Women Entrepreneurs Malaysia (NAWEM) and the Malaysian Association of Professional Speakers (MAS). She is also a mentor for the Cherie Blair Foundation for Women. She has been awarded a Certified Training Professional by the Institute of Organizational Learning & Development UK (ITOL). She has both the Practitioner and Master Practitioner Certificate in Neuro Linguistics Programming (NLP) and is a Certified Coach by Coaching Academy (affiliated with International Coaching Federation).
Bursting Fixed Mindsets™
Freda's KeyNote talk reflects the content of her latest book, “Bursting Fixed Mindsets - How 15 Women Broke the Million Ringgit Mark”. In her talk, she outlines lessons learned from 15 accomplished business women who she has interviewed. Through this and similar talks, she has inspired countless women to take charge of their own lives and encouraged them to think and act big and bold.
Enterprise statistics data collected by the World Bank shows that shows that women own only about 30 percent of formally registered business worldwide. Freda is on a mission to improve this figure in Malaysia a well as in Asia Pacific. She wants to empower women to be independent through entrepreneurship.
Some of the advice Freda gives in her speeches include:
The importance of taking the initiative
Speak with authority
Build your personality, build your brand
“Freda is an engaging speaker and trainer. She has a way of being authentic & heartfelt whilst getting her message across"
- Dato’ Michael Tio, CEO, PKT Logistics
“Freda not just talks business but she knows business. She has the ability to offer amazing insights not only from the countless entrepreneurs and business people she has interviewed, but also from her personal experience”
- Daniel Cerventus lim
Founding curator of TEDxKL and founder of Monad International.