Anjali Sharma

Founder of Narrative: The Business of Stories 
Core expertise:
  • Business Storytelling 

  • Storytelling for Women in Business

  • Storytelling for Asian Workforce


Anjali is one of the leading business storytelling consultants in Asia Pacific. She helps business leaders, data analysts, sales professionals and TEDx speakers find and tell stories. Anjali has worked in corporate roles for over 18 years in Australia, Singapore, and India. 


Her background constantly informs her work, so that it is not just theoretical, but based on extensive experience, knowledge and understanding of strategic issues companies face as well as issues that employees face in delivering their best work.


Anjali partners with Global 1000 companies including Shell, SAP, Microsoft & Danone. She regularly publishes her ideas on business storytelling on her blog



Make Your Messages Stick With Stories 

Why stories? They cut through. They stick. They are remembered.

In a world of too many options and too little time, it’s just smart to ignore what doesn't cut through: Stories cut through.

Messages without stories are likely to get lost. Let’s be clear from the get-go though, Stories are not just about plots, myths and characters. They are practical, logical, methodical and anyone can learn to storytell. 

Anjali has delivered storytelling talks to clients like Microsoft, Shell, SAP, Cisco and BASF. She has also coached TEDx Singapore speakers to put stories around their ideas worth spreading.

Over the last few years, Anjali has been invited to speak at many conferences, seminars and events, ranging from 1000 to 50 people in the audience. The only common thing in all these speaking engagements is, Storytelling. She talks about Storytelling and its application that is relevant to the audiences she is speaking to. 


Some talks she has given recently: 


  • Influencing via Data Storytelling (DSO National Laboratories, 2018 )

  • Women in Workforce and Stories They Tell (Primetime Singapore, 2016) 

  • Selling with Stories (ANZ Bank, 2017 ) 

  • Storytelling and Marketing (Marketing and Communications Conference, 2016 )

  • Video Storytelling (Video Marketing Strategies World 2018) 


I have enjoyed working and collaborating with Anjali. She has an amazing ability to break the craft of storytelling into pieces that helps the learning process. She also takes great pride and care in customising her work such that they have maximum impact to the audience. 

Uen-Li Chia, General Manager Global Operations & Development, Lubricants Supply Chain at Shell Eastern Petroleum Pte Ltd

I've had the privilege of working with Anjali when PETRONAS ICT first launched our Future Leaders Program in 2015/2016. Since then, we've invited her back time and again to work with our leadership team and the Leadership Academy to help shape ICT stories and develop effective "story tellers" in a way that attracts and sustains the audience's attention.


Michele Lum, Chief Leadership Officer & General Manager of Strategic Communications for Group ICT at Petroliam Nasional Berhad

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